About TRUEquity
Construction bookkeeping built on industry experience. We help contractors and tradespeople across the Wasatch Front see exactly where they're making money.
What We Do Differently
10+
Years in Construction
QBO
Certified ProAdvisor
TRUEquity Bookkeeping is based in American Fork and serves contractors, tradespeople, and real estate developers across the Wasatch Front. From Provo to Salt Lake City, we work with businesses that need more than basic bookkeeping.
Our focus is job costing. Most bookkeepers will reconcile your accounts and categorize expenses. That's important, but it won't tell you which jobs made money and which ones didn't. For contractors, that's the difference between financial statements that check a box and books that actually help you run the business.
We track costs by project, phase, and cost code. When a job closes out, you see exactly what happened. Labor, materials, subs, equipment. You can compare what you bid to what it actually cost. That information feeds directly into how you estimate and manage the next project.
The goal is to give you numbers that mean something. Not reports that pile up in a folder, but clarity on where the money is going and whether it's coming back.
Meet Helaman Cabrera
Helaman founded TRUEquity Bookkeeping after spending a decade in the construction industry. Six of those years were in accounting roles, including two years as a controller. Before moving into accounting full-time, he worked on the operations side of construction projects.
That background shapes how he approaches the work. He's seen jobs from the field level. He understands why a contractor needs to know costs in real time, not three months after closeout. When someone asks about job profitability, they're not looking for a report to file away. They need numbers that help them bid better and manage tighter.
Helaman holds a Bachelor's in Accounting from BYU-Idaho and is a certified QuickBooks ProAdvisor. He started TRUEquity because he kept seeing the same problem. Contractors running what looked like profitable jobs on paper, but somehow the money wasn't there at the end of the year. The gap was almost always in how costs were being tracked.
Fixing that problem has a ripple effect. When a construction business gets its financials right, it can grow with confidence. It can hire more people. It can take on bigger projects. That's what makes this work worth doing.
Utah's Construction Bookkeeping Specialists
The Next Step:
A 15-Minute Call
We'll ask a few questions about your business, figure out what you need, and give you a straightforward price.