Bookkeeping for contractors, trades, and small businesses in Utah.

Call or Text: (208) 971-3479

Privacy Policy

Last Updated on December 18, 2025

TRUEquity Bookkeeping respects your privacy and takes the protection of your personal information seriously. This policy explains what data we collect through our website, how we use it, and how we keep it safe. It applies to this website and any related services we provide.

1. Information We Collect

When you fill out a contact form or reach out to us, you provide information like your name, email address, and phone number. We collect this information because you share it with us directly.

Our website also automatically collects certain technical data when you visit. This may include your IP address, browser type, and how you navigate through our pages. This information is collected through cookies and similar technologies.

2. Cookies and Analytics

Cookies are small files stored on your browser that help websites function and remember your preferences.

Google Analytics: We use Google Analytics to collect data about how visitors use our site. This helps us understand which pages are useful and where we can make improvements. Google Analytics data is aggregated and does not personally identify you.

Cloudflare: Our website uses Cloudflare for security and performance. Cloudflare may collect technical information like your IP address and browser data to protect our site from malicious traffic and to improve loading speeds. Cloudflare also provides us with anonymous analytics about site visits.

You can control cookies through your browser settings. Disabling cookies may affect how some parts of our site function.

3. How We Use Your Information

We use the information we collect for straightforward purposes.

  • To respond when you reach out to us.
  • To schedule consultations and discovery calls.
  • To provide bookkeeping services if you become a client.
  • To improve our website and user experience.

We do not sell your personal information to third parties.

4. Sharing Your Information

We keep your information to ourselves unless sharing is necessary to provide our services or required by law. If you become a client and we need to work with your CPA or another professional on your behalf, we will ask for your permission first.

5. Keeping Your Information Safe

We take security seriously. Your data is protected with encryption and secure systems. Client financial information is handled through professional-grade tools designed for bookkeeping and accounting work.

6. Your Rights

You have the right to know what personal information we have about you. You can also ask us to correct it, update it, or delete it. To exercise these rights, please contact us using the information below.

7. Changes to This Policy

We may update this privacy policy from time to time. If we make changes, we will post the updated version on this page and update the "Last Updated" date at the top.

8. Contact Us

If you have questions about this policy, you can email us at info@truequitybookkeeping.com.

Utah bookkeeping firm for contractors, trades, and small businesses. We provide bookkeeping, construction job costing, payroll, and QuickBooks support. Locally owned in American Fork, serving Provo to Salt Lake City and the entire Wasatch Front.

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