Pricing electrical work profitably starts with knowing your actual costs. Most electrical contractors who struggle with pricing aren’t bad at estimating. They just don’t have accurate data on what their jobs actually cost.

Start with your labor rate. Not your electrician’s hourly wage, but your fully burdened rate. Take what you pay per hour and add employer payroll taxes, workers’ comp, health insurance, paid time off, and any other benefits. An electrician making $30/hour might actually cost you $42-48/hour when you factor in the burden. If you’re pricing jobs at $30/hour for labor, you’re losing money before you even buy materials.

Materials need markup. Ordering, picking up, staging, and managing materials takes time and creates risk. Most electrical contractors mark up materials 15-25% depending on the job. Some mark up higher on specialty items they have to source. If you’re passing materials through at cost, you’re working for free on that part of the job.

Overhead has to be recovered somewhere. Your truck, tools, insurance, licensing, shop rent, phone, software, and office time all cost money. Add up your annual overhead and divide by your expected billable hours. If overhead is $60,000 per year and you bill 1,500 hours, that’s $40 per hour you need to recover just to break even on overhead. This number shocks most contractors because they’ve never calculated it.

After covering costs, add your profit margin. Profit isn’t what’s left over. It’s what you intentionally build into every job. Most electrical contractors target 10-20% net profit depending on job size and complexity. Without a deliberate profit margin, you end up working constantly and wondering why there’s nothing left at year end.

Check your price against the market. If your cost-based price is way above market rates, you have a cost problem, not a pricing problem. Either your overhead is too high, your labor efficiency needs work, or you’re going after the wrong type of jobs. If your price is below market, you have room to increase margins.

The contractors who price most accurately are the ones tracking actual costs against estimates on every job. When you know that you consistently underestimate rough-in labor by 15%, you can adjust future bids. When you can see which job types make money and which don’t, you bid accordingly. This is where job costing pays for itself. A contractor bookkeeper in American Fork who understands electrical work can set up your books so you see real profitability by job, not just a bank balance.

The pricing formula is simple. The hard part is having accurate inputs to put into it.